Alla Verber: the legendary personality of Russia
Secular lioness, business woman, buyer - as soon as she does not call the Russian beau monde Allu Verber. The vice president of jewelry corporation Mercury and the director general of TSUM are known all over the world. Alla Verber is a real star, who is composed of modern legends in the business world.
The deplorable news of the untimely death of Russian legend stirred the whole world. Such people are not destined to leave the world ahead of time. Alla's life was cut short on a vacation in Italy on 6 on August 2019 of the year. One of the causes of death is anaphylactic shock after dinner at a restaurant. Also, unofficial sources claim that the secular lioness fought with blood cancer, but hid the disease from loved ones.
Alla Verber: who is it
Briefly - this is a well-known Russian stylist, versed in modern fashion. This is a person who sets the direction for show business and the beau monde in the fashion world. Alla Verber has an unusual flair for style and its trends. The formation of new collections and the purchase of goods for the most prestigious stores in the country is the main activity of the business-woman.
Alla Verber's professional career began in 18 years. While their peers were flirting with the guys in the squares and gateways, the young lady looked at the city guests from the window in a multi-storey building. The clothing style of foreign tourists was interested in Alla Verber, first of all.
Frequent visits to concert halls, operas and performances left an indelible mark on the memory of a young girl. Every day putting on clothes that parents bought in stores, Alla Verber tried to at least somehow match the style. The taste for beautiful clothes, based on the appearance of foreigners, formed quickly.
Children born to family doctors often follow in the footsteps of their parents. It’s easier to enter a prestigious university, and there will be no problems with the workplace. Alla dreamed of fashion. And you can get what you want in the USSR only in trade. The newly-minted fashionista failed to show skills in Russia. Alla's family immigrated to Austria, then to Israel, and then to Canada.
In Montreal, Alla got a job in a store as a seller. Already in 19 years, the girl went to negotiations with designers and agreed to supply new collections. Realizing how the capitalist world works, Alla borrowed money from her parents and opened her own store.
Business in Canada grew at an unprecedented rate. First a second boutique, then a third - Alla Verber attracted the attention of Kmart Corporation. The store chain, having learned that the girl speaks Russian, made a very interesting offer to the fashionista. They proposed to develop their business in Moscow at one of the sewing factories.
Alla quickly got bored of keeping track of the factory manufacture of linen. Therefore, the proposal of the Mercury jewelry company was perceived as light at the end of the tunnel. Heading the procurement department at TSUM, the socialite promoted her flywheel of achievements in the world of style and Fashion.