IPhone 12 presentation: very briefly
The presentation of the iPhone 12 began with the HomePod mini portable speaker. The manufacturer immediately announced its starting price - $99. Who needs a miniature Home Pod speaker and why is unclear. Even in its video, the manufacturer failed to clearly demonstrate the advantages of the speaker system.
Such a useless gadget worth $ 100. Moreover, the speaker can be controlled only from an Apple phone. Fans of the brand can beat themselves in the chest as much as they want, but HomePad has so many interesting competitors in terms of sound quality that it makes no sense to spend so much money on this gadget.
Better to invest in a more expensive smartphone (in the Apple line). By the way, there is a run-up of 100 American dollars between the gadgets.
IPhone 12 presentation: in dreams of 5G
After that, the representative of the "apple company" talked for a very long time about 5th generation networks. About 99% of the information received was difficult to assimilate. Obscurantism. If it was possible to rate those people who come up with presentations, then the author of the idea of 5G networks would receive the lowest.
Everything could be done quickly and in a couple of minutes. It is enough to clearly demonstrate the capabilities of the network. And, interestingly, in most countries, and in the US, 5G coverage is terrible. I would very much like to believe that by the time the iPhone 13 appears on the market, the situation will somehow change for the better.
IPhone 12 presentation: a good start
The coolest innovation is wireless charging, which can now be connected to your phone in any position. Thanks to the magnet, the charger works very well. In addition to good functionality, ergonomics are well thought out. Everything is tastefully done and very wonderful.
And what pleases the most is the work of the magnet. It adheres perfectly to the back cover of iPhone 12 with and without bumper. And also, easily detaches. In general, this wireless charging, after the presentation of 5G networks, became the light at the end of the tunnel.
Filling smartphones IPhone 12
Then, the manufacturer made a short presentation of the new Super Retina XDR display. If we remove all these new names, then briefly about the screen we can say this: beautiful, bright and juicy.
And even without 120Hz, the screen works great. By the way, due to the absence of this scan, the smartphone is cheaper. This was officially announced by an Apple representative. We applaud the manufacturer for such a priceless gift.
The Apple A14 processor was demonstrated simply. They said that he is faster than the previous one and that's it. What's the catch? Here's what. For generations, the new iPhone has been 30% faster than the previous model. And only in 2020, the novelty showed an increase of only 11%.
That is, for buyers who are interested in the performance of a smartphone, there is no point in switching from the iPhone 11 to the 12th model. Well, maybe by following the fashion.
Cool new iPhone 12 mini
It already seemed that the presentation would become last year's take, when the manufacturer presents more expensive models of the Apple line. But in 2020 we were in for a pleasant surprise. The 12-inch iPhone 5.4 mini is unveiled for $ 699. It is unrealistically cool and will surely appeal to fans of the brand who are used to carrying their phone in their pants pocket. Small diagonal, the same filling as a regular iPhone 12. Amazing.
Where without ads on such a popular presentation
Further, representatives of the Apple corporation brazenly spent the viewer's time in order to please their earnings. Fans of games were presented with a very beautiful and dynamic toy, which finally appeared on iPhone smartphones.
In general, it is not clear what goals the manufacturer pursued, given the fact that most Apple owners are not addicted to games. They showed everything beautifully, but for some reason they kept silent that all these entertainments were for real money.
Apple ProRAW - unreal photo and video shooting
Another moment that made me, in the full sense of the word, open my mouth and absorb the presentation with all my fibers. The cameras of the iPhone 12 have no analogues in the world. They shoot really cool in any light and from any distance. And filming is a separate, very exciting story.
The manufacturer claims full support for HDR Pro and Dolby Vision HDR recording when shooting video. All this is really cool, there is only one small moment. We are talking about Dolby Vision, for which you need to have the appropriate equipment. A regular TV, even with a 4K display, may not be Dolby Vision licensed. For example, all Samsung TVs. And now, this cool technology becomes useless for the owner of the iPhone 12. Fortunately, there is HDR Pro, which is supported by most monitors and 4K TVs.
IPhone 12 Pro and Max Series
At this point, all spectators approached the screen together, but the “wow” effect did not happen. The presentation has somehow strangely moved away in the direction of design and memory volumes. And in general, the impression was that the manufacturer has nothing to boast of. On that unfinished note, the iPhone 12 presentation ended abruptly.
What we got in the end
Another smartphone has appeared in the Apple iPhone line - mini. Moreover, at a very good price. It cannot even be compared with the SE series, since it is the same iPhone 12, only in a smaller body. Interestingly, the manufacturer implemented wireless charging, worked out the screen design (with bangs) and installed an excellent filling for photo and video shooting. The presentation of the iPhone 12 took too long. And the culprit here can be considered the author who invented to spend the viewer's time on 5G technologies.
In general, if you have an iPhone X or 11 series, then there is no point in switching to model 12. This is a waste of money. By the way, pay attention to the fact that all 11 line smartphones did not drop in price after the presentation. Sellers realized that iPhone 11 - an excellent competitor to the novelty in terms of functionality, performance and price. Remotely resembles the situation with the iPhone 7, which is still in demand in the market. We are waiting for the iPhone 13.
