Apple’s analysts reported smartphone sales for the last quarter, providing the management with two pieces of news – one good and one bad. The mobile devices from the planned 100 million units managed to sell only 77.3 million units – 77% of the target figure. However, in monetary terms, thanks to the inflated price of the flagship iPhone X, the American brand achieved a record revenue of $88.3 billion.
Apple Inc. Knows How to Make Money
Exactly one year ago, during the quarterly report for the same period, accountants reported a profit of $78.4 billion, which is $10 billion less than in 2017. Considering that 70% of sales are from overseas.
But it is premature for Apple to pop the champagne, as buyers have not shifted from inexpensive brands to expensive devices over the year. Analysts believe that the company’s profitability was driven by the iPhone X, priced at $999. In terms of units sold, the trend is declining. Demand for Macs and smartphones has decreased, as evidenced by the figures.
Regarding the “Other Products” category, which includes headphones, watches, Apple TV, and other peripherals, there is a visible increase in sales by 36% ($5.5 billion). Apple also managed to earn 18% more from apps than in the previous period ($8.5 billion).
