The iPhone 12 presentation started with the portable HomePod mini speaker. The manufacturer immediately announced its starting price – $99. It’s unclear who needs a mini HomePod speaker and for what purpose. Even in their promotional video, the manufacturer couldn’t clearly demonstrate the advantages of the audio system.
Such a useless gadget costing 100 US dollars. Moreover, the speaker can only be controlled with an Apple phone. Brand enthusiasts can praise it as much as they want, but there are many interesting competitors to HomePod in terms of sound quality, making it pointless to spend so much money on this device.
It’s better to invest in a more expensive smartphone (within the Apple lineup). By the way, there is a $100 difference between the gadgets.
iPhone 12 Presentation: Dreams of 5G
Afterwards, a representative of the “Apple company” talked for a very long time about 5G networks. About 99% of the information was hard to grasp. Nonsense. If ratings could be given to those who invent presentations, the creator of the 5G network idea would receive the lowest.
Everything could have been done quickly and in a couple of minutes. Demonstrate the network capabilities clearly. Interestingly, in most countries, including the USA, 5G coverage is terrible. Hopefully, by the time the iPhone 13 hits the market, the situation will improve.
iPhone 12: A Good Start
The most impressive new feature is the wireless charging, which can now be connected to the phone in any position. Thanks to the magnet, the charger works very efficiently. Besides good functionality, the ergonomics are well thought out. Everything is done tastefully and very nicely.
What is most pleasing is the magnet’s work. It adheres perfectly to the back cover of the iPhone 12 with or without a bumper. It also detaches easily. Overall, this wireless charger, after the 5G network presentation, became a bright spot at the end of the tunnel.
iPhone 12 Series Specs
Next, the manufacturer briefly presented the new Super Retina XDR display. If you remove all the new names, the screen can be described as beautiful, bright, and juicy.
Even without a 120Hz screen, it works perfectly. Interestingly, due to the absence of this refresh rate, the phone is cheaper. The Apple representative officially stated this. Applaud the manufacturer for this valuable gift.
The Apple A14 processor was demonstrated simply. They said it is faster than the previous one, and that’s all. But what’s the catch? The thing is, from generation to generation, the new iPhone was 30% more powerful than the previous model. In 2020, the new model showed only an 11% increase.
So, for buyers interested in smartphone performance, there is no point in upgrading from the iPhone 11 to the 12 model. Unless, of course, they follow the trend.
Exciting New iPhone 12 mini
It seemed like the presentation would be a repeat of last year, where the manufacturer presents more expensive models of the Apple lineup. But in 2020, there was a pleasant surprise. The iPhone 12 mini with a 5.4-inch display was announced at a price of $699. It is incredibly cool and will definitely appeal to brand fans who like to carry their phone in their pocket. Small display, same specs as the regular iPhone 12. Amazing.
Advertising on Such a Popular Presentation
Next, the representatives of Apple shamelessly spent viewers’ time for their own profit. For gaming enthusiasts, they showcased a very beautiful and dynamic game that finally appeared on iPhone smartphones.
It’s unclear what goals the manufacturer pursued, considering that most Apple owners are not interested in games. Everything was shown beautifully, but they conveniently omitted that all these entertainment options cost real money.
Apple ProRAW – Incredible Photo and Video Shooting
Another moment that truly made everyone open their mouths and absorb the presentation with all their fibers. The cameras on the iPhone 12 are unmatched in the world. They shoot really well in any lighting and from any distance. Video recording is a separate, very exciting story.
The manufacturer announced full support for HDR Pro and Dolby Vision HDR recording when shooting video. All of this is really cool, but there is one small issue. Dolby Vision requires compatible hardware for viewing. A regular TV, even with a 4K display, may not have Dolby Vision licensing. For example, all Samsung TVs. So, this advanced technology becomes useless for iPhone 12 owners. Fortunately, HDR Pro is supported by most 4K monitors and TVs.
iPhone 12 Pro and Max Series
At this point, all viewers eagerly moved closer to the screen, but the “wow” effect didn’t happen. The presentation somehow strangely shifted focus to design and storage capacities. Overall, it seemed like the manufacturer had nothing impressive to boast about. The iPhone 12 presentation abruptly ended on this unfinished note.
What We Got in the End
The Apple iPhone lineup now includes another smartphone – the mini. And at a very good price. It can’t even be compared to the SE series, as it’s the same iPhone 12 but in a smaller body. The manufacturer implemented wireless charging, refined the display design (with a notch), and installed excellent photo and video capabilities. The iPhone 12 presentation was too lengthy. The main culprit is the person who decided to spend viewers’ time on 5G technology.
In summary, if you are using an iPhone series X or 11, there is no point in upgrading to the 12 model. It’s a pointless expenditure. Note that all iPhone 11 series smartphones did not decrease in price after the presentation. Sellers realized that iPhone 11 is a great competitor to the new model in terms of functionality, performance, and price. It vaguely resembles the situation with the iPhone 7, which is still in demand on the market. We await the iPhone 13.
