Stanley – an American brand created by engineer William Stanley in 1913. The company specializes in manufacturing thermal tableware: mugs, thermoses, flasks, and thermal boxes. The Stanley Argento thermos is a version designed for the Argentine market.
A distinctive feature compared to the international version is in the lid of the thermos. The screw-on cap has a built-in valve that allows hot drinks to be poured without opening. An advantage for maintaining heat for a longer period.
Stanley Argento Thermos: Unfair Price
The cost of the product in the United States (official seller of Stanley PMI products in Miami) is 20 US dollars. In Argentina, the distributor demands 90$. It’s no wonder that locals are outraged.
After a wave of outrage in the media and social networks, the official importer stated that these are completely different thermoses. Stanley Argento products emphasize the individuality of Argentinians. After all, the lives of the population are closely connected with outdoor recreation and adventures. And what could be worse than cooled coffee at the right moment?
The argument seemed unconvincing to consumers. A price increase of 4.5 times is considered robbery. Considering the incomes of the populations of Argentina and the USA, the price is extremely unfair.
Argentine economic experts suggest that the surge in the price of the Stanley Argento Thermos is driven by sponsorship activities. The American brand supports Argentina’s national teams in football and rugby. The thermos is positioned as a souvenir. Hence the sky-high price.
The importer assures that the product is popular among fans and tourists. After all, such a thermos can only be bought in Argentina. Supermarket sellers confirm consumer interest in the product and assure that the item is not gathering dust on the shelves.
