Socialite, businesswoman, buyer – how Russian elite calls Alla Verber. Vice President of the jewelry corporation Mercury and fashion director of TSUM is known worldwide. Alla Verber is a true star, about whom modern legends are created in the business world.
The sad news of the premature death of the Russian legend shook the entire world. Such people are not destined to leave this world early. Alla’s life was cut short during a vacation in Italy on August 6, 2019. One of the causes of death was an anaphylactic shock after dinner at a restaurant. Also, unofficial sources claim that the socialite fought blood cancer but kept her illness hidden from loved ones.
Alla Verber: Who is she
In short – she is a well-known Russian stylist, knowledgeable in modern fashion. She is a person who sets the direction for show business and high society in the fashion world. Alla Verber has an extraordinary sense of style and its trends. Developing new collections and purchasing goods for the most prestigious stores in the country is the main activity of the businesswoman.
Alla Verber’s professional career began at the age of 18. While her peers flirted with boys in squares and backstreets, the young lady observed city guests from the window of a high-rise building. She was primarily interested in the clothing style of foreign tourists.
Frequent visits to concert halls, operas, and performances left an indelible mark on the memory of the young girl. Every day, wearing clothes bought by her parents in stores, Alla Verber tried to match the style. Her taste for beautiful clothing, based on the appearance of foreigners, developed quickly.
Children born into families of doctors often follow in their parents’ footsteps. It’s easier to get into a prestigious university, and there are no problems with employment. Alla dreamed of fashion. And in the USSR, the only way to achieve this was through trade. She couldn’t show her skills in Russia. Alla’s family emigrated to Austria, then to Israel, and later to Canada.
In Montreal, Alla got a job at a store as a sales assistant. By the age of 19, she was negotiating with designers and arranging for new collections. Understanding how the capitalist world works, Alla borrowed money from her parents and opened her own store.
Business in Canada grew at an unprecedented rate. First a second boutique, then a third – Alla Verber attracted the attention of the Kmart corporation. The chain of stores, learning that the girl speaks Russian, made a very interesting offer to develop their business in Moscow at one of the sewing factories.
Watching the production of lingerie quickly bored Alla. Therefore, the offer from the jewelry company Mercury was seen as a light at the end of the tunnel. Heading the purchasing department at TSUM, the socialite launched her achievements in the world of style and fashion.
