Mac vs PC - Intel is once again selling Apple products

At Intel, it's time to change the management team. The company once again revived the "Mac vs PC" ad. As planned by the authors, the viewer should see the shortcomings of Apple products and give preference to technology based on Intel. Even a star was invited to the advertising company - Justin Long (an actor from the movie Jeepers Creepers). It just turned out the other way around.

Mac vs PC - strange comparison

 

It is foolish to compare MAC and PC by hardware names and appearance. And even more so, to show the color rendition of images on monitors and some kind of graphics. Moreover, investing the entire review in 4 minutes. Games are another story altogether. The dispute revolves around the processors, and the performance of toys depends more on the graphics accelerator.

Basically, the video is aimed at potential buyers who are faced with a laptop choice for work and play. And instead of showing all the virtues of an Intel-based computer based on the Windows operating system, the video demonstrates the flaws of Apple. From the outside, when watching 4x 39-second and one 16-second video, nothing is clear. And in general, the ad itself looks very strange.

 

5 reasons to buy an Intel PC with Windows

 

• Easy to maintain, repair, upgrade.
• Full compatibility with software (office, multimedia, accounting, games).
• Доступная цена.
• Huge assortment on the market of any country.
• Convenience in work, easy customization for yourself.

5 reasons to buy a MAC with an Apple M1 processor

 

• Status upgrade for the owner.
• The ability to sell second hand with minimal losses.
• Maximum system protection from viruses and hackers.
• Perfect performance for all available applications.
• Unique adaptive interface for work.

Advertising campaign Mac vs PC played against Intel

 

Most interesting is the fact that potential buyers received additional background information. When planning to buy a laptop with a Windows operating system, many first heard about Apple's new products. And thoughtful - why not try. After the launch of the Mac vs PC ad, search engine searches for new Apple laptops have strangely increased.

As a result, Intel scored an own goal. Instead of showing all the virtues of their systems, the ads told (and showed) Apple technology to potential buyers. Justin Long is a good actor. But he certainly doesn't understand computers. Learned smart phrases and speaks from a third person - that's the whole advertising company Intel.