Promotion of the site on Instagram in the home

Instagram (Instagram) is the most popular social network. This is an indisputable fact. An analysis of international traffic shows that the application has no competitors in attendance. You can argue for a long time and prove the opposite, but you can’t close your eyes to numbers. Accordingly, website promotion on Instagram is a very profitable business. And it doesn’t matter what is advertised - a product, service or person. Transitions will be unambiguous. It is only necessary to interest a potential buyer.

 

Website Promotion on Instagram: Limitations

In the field of IT free "goodies" do not exist. Any service requires an investment from the contractor. This is not necessarily about finance. Personal time - it has a corresponding fee. So is the Instagram service. The owner needs servers for storing information and communication channels. Plus, payment for technical support services and bug fixes.

Why is it all

For ordinary users (readers, consumers), Instagram is completely free. But business owners promoting their product will have to fork out. The whole problem of the application is that the links to the site indicated in the post are not clickable. That is, they are displayed as text. And for the link to display correctly and redirected to the site, you need to pay. But it's worth it.

 

 

Of course, in the advertiser's profile the link to the site is working. But the user, with 100% certainty, will not spend his precious time on such manipulations. After all, the tape has so many interesting things. This is the whole snag for the entrepreneur.

Ah, it's paid! I don’t want to!

Well then don't be surprised why the business is moving so poorly. Any advertising requires financial costs. If you want to sell more, pay. Instagram is a great platform for promoting a business. Millions of users from all over the world - you just need to "drag" them to the site. It is easy.

Instagram Posts: Call to Action

Set up a business account, but no transitions. It’s familiar. The trouble is in the posts themselves. The businessman’s task is only one: to attract attention, interest and call to action. That is, follow the link. Accordingly, the post should be interesting. And do not try to invest in the description. Text is rarely read. Basically, they look at the pictures. Here in the photo you need to briefly outline everything.

 

 

Instagram itself will help to attract attention to the subject of the product - an application from the global database draws the interests of the user and palm off ads to the “right people”. The main thing is that the picture must contain the required product and the shortest description. In Instagram, in one post, you can insert multiple pictures. Take advantage of the offer. In the second picture, write down the merits. The next figure is a call to action.

Do not miss the moment - do not spam consumers with several products at once. Focus on one thing. A link should correspond to the proposed product. In no case should not be thrown to the catalog. The page will be closed in the first second of viewing. And this is a failure. And Google will lower the page itself in the ranking of its search engine. It turns out that the promotion of the site on Instagram will lead to a decrease in the rating of the entire resource.

In general, the idea for promoting a business is clear. An entrepreneur will need investment in advertising, and a good designer who can come up with an attractive post. Do not give thanks.