In the context of the global economic crisis and imposed sanctions, Apple does not want to lose multi-billion dollar revenues from selling new iPhones. The number one brand decided to compensate for losses by its customers. By increasing the cost of smartphones. After all, brand enthusiasts will still go to the store and buy the new product. Even if it is more expensive than last year. The approach is interesting. And, from a marketing perspective, correct. Most buyers do not find the price critical at all. Moreover, the price increase in 2021 for Apple iPhone showed that the number of buyers did not decrease but increased.
Prices for iPhone 14 Pro and iPhone 14 Pro Max
The American brand explains the price increase with expensive OLED displays that will be used in all smartphones of the 14th series. Although, previously, the transition from one display technology to another affected prices. Therefore, the conclusion is that Apple is compensating for the loss of the Russian and possibly Chinese markets.
Prices for iPhone 14 Pro and iPhone 14 Pro Max:
- iPhone 14 Pro – $1099 (iPhone 13 Pro was $999).
- iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max was $1099).
It is noteworthy that the regular iPhone 14 will be sold at the same price as the 13th version.
The latest technologies in iPhone 14 Pro and Pro Max will include triple camera modules with 48 MP sensors. Also, an always-on display feature (similar to Samsung phones – showing the time on a turned-off phone). Additionally, a “proprietary” processor is announced. What this means is not entirely clear, as each iPhone line receives an updated version of the chip. What the manufacturer means by “proprietary processor” remains a mystery.
Source: Macrumors
