Analytical company Counterpoint Research conducted a calculation of the cost price of the Xiaomi 12S Ultra smartphone. The interest is usually caused by revealing the revenue of the Chinese brand. It turned out that the price of the flagship is almost twice the cost price.
How much does the Xiaomi 12S Ultra cost from the manufacturer
The estimated assembly cost of the Xiaomi 12S Ultra 8/256 GB is $516. And the market value of this smartphone is $915. It is important to note that the analysis considered components for assembly at retail prices. If you switch to wholesale, the price difference can be plus 20-40%. The most expensive components, for which Xiaomi has discounts from manufacturers, were:
- Chip (motherboard, processors, video accelerator) – $128.
- Display (screen with sensor and electronics) – $89.
- Camera module with electronics – $79.
- Memory modules with cooling system – $58.
- Wireless modules with antennas – $24.
The price of the Xiaomi 12S Ultra display raises questions. On AliExpress, it is sold retail for $220-250. The source of the $89 price from Counterpoint Research remains a mystery. Naturally, questions arise about the realism of the declared assembly cost.
Based on the analytical findings, potential buyers can confidently expect promotions and discounts from official Xiaomi representatives. Very soon, AliExpress will host its annual event “Black Friday“. There is a chance to buy the Xiaomi 12S Ultra 8/256 GB flagship at very favorable conditions.
