Mac vs PC – Intel Again Sells Apple Products

At Intel, it’s time to change the leadership. The company has revived the “Mac vs PC” advertising campaign. According to the creators, viewers should see the shortcomings of Apple products and prefer Intel-based technology. Even a star was invited to the commercial – Justin Long (actor from the film “Jeepers Creepers”). But everything turned out completely opposite.

Mac vs PC – a strange comparison

It’s foolish to compare MAC and PC based on hardware names and appearance. Especially showing color accuracy on monitors and some graphs. Moreover, the entire review is squeezed into 4 minutes. Gaming is a whole separate story. The debate revolves around processors, but gaming performance depends more on the graphics accelerator.

https://youtu.be/WfHplU5fatE

Basically, the video is aimed at potential buyers who are choosing laptops for work and entertainment. Instead of showcasing all the advantages of an Intel-based computer running Windows, the video highlights the shortcomings of Apple. From the outside, watching four 39-second clips and one 16-second clip, nothing is clear. Overall, the advertisement looks very strange.

5 reasons to buy an Intel PC with Windows

• Ease of maintenance, repair, and upgrade.
• Full compatibility with software (office, multimedia, accounting, gaming).
• Affordable price.
• Huge selection available in any country.
• Convenience in work, easy customization.

https://youtu.be/nYSm_HOg2kg

5 reasons to buy a MAC with Apple M1 processor

• Elevates the owner’s status.
• Ability to sell second-hand with minimal losses.
• Maximum protection of the system from viruses and hackers.
• Perfect operation of all existing applications.
• Unique adaptive interface for work.

https://youtu.be/rvDDC6ktCUg

The Mac vs PC advertising campaign played against Intel

The most interesting fact is that potential buyers received additional information. Planning to buy a Windows laptop, many first heard about Apple’s new products. And they started to think – why not give it a try? After the launch of the Mac vs PC ad, strangely, the number of searches for new Apple laptops increased.

https://youtu.be/8HebkohrCns

As a result, Intel scored an own goal. Instead of showcasing the advantages of their systems, the ad told (and showed) potential buyers about Apple equipment. Justin Long – an actor, may be good. But he definitely doesn’t understand computers. Memorized smart phrases and speaks in the third person – that’s the whole Intel advertising campaign.

https://youtu.be/9gtRRMd2_UI