A sharp decline in demand after the launch of sales for the Sony Xperia 1 IV smartphones is explained by the inflated cost. The Japanese manufacturer set the price at as much as $1650 (depending on the model). And this is already more expensive than the top-tier Apple iPhone 13 Pro Max. Which, in the same Japan, costs $1599.
Sony Xperia 1 IV – too high a price
And one could argue with the consumer about the technical features. After all, Sony Xperia 1 IV smartphones have a significantly better camera with a 1-inch sensor. And the phone itself has modern hardware and handles any tasks.
But here, the consumer makes the decision. Who knows for sure that the branded iPhone device will last longer. And also, it looks more attractive to the owner and their surroundings. Any competitor in the premium segment must stand out in some way. For example, by remaining expensive over time. Which cannot be said about Sony smartphones, which will soon lose up to 50% of their value. As was the case with previous flagships, which were recognized as morally outdated.
And here, the question to the manufacturer – does Sony want to make money or not? Maybe they should curb their appetites. And give people the opportunity to choose in the expensive segment between price and quality, considering other criteria. And for brand fans who still want to buy a Sony Xperia 1 IV with a 1-inch sensor, we recommend waiting a couple of months. Very soon, the price for this model will drop, and you will be able to order the smartphone at a very attractive price.
