The scandal surrounding the Apple brand prompted the company’s management to speak to the media, clarifying the user issue. The American giant officially apologized to customers and promised to prevent such actions in the future.
Apple Officially Apologized for iPhone Slowdowns
Recall that GeekBench conducted its own research and found that the 6th and 7th generation iPhone models, as the battery wears out, operate more slowly. Apple initially justified this by caring for users interested in the phone’s usage time without battery replacement, but the evidence from the brand’s fans forced the management to change their stance.
In the official statement, Apple talks about the love of its fans and its own reputation, without mentioning the true reasons for the decline in smartphone performance. Ultimately, users received a five-page text that did not answer their questions. The only consolation for iPhone owners is a $50 discount on battery replacement, available at service centers.
According to IT market experts, smartphone slowdown is a planned activity carried out by the Apple team through mandatory software updates. Each firmware slowed down the processor and RAM, making the process imperceptible to the user. Since downgrading to an older software version is impossible, the trick worked for the manufacturer. The reason for the slowdown is financial gain — because the customer won’t need a new smartphone if the device’s speed does not surpass that of an older model.
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