Olympus - the end of the digital camera era

The pursuit of high-quality shooting in smartphones has led to a decline in the popularity of digital cameras. According to Bloomberg, Olympus sold its business to Japan Industrial Partners. It is not yet clear whether the new owner will release photo equipment and what he is going to do with the Olympus brand.

Olympus: nothing lasts forever

 

It is noteworthy that the famous Japanese brand did not have literally one year to mark its centenary. The company was registered in 1921, and ceased to exist in 2020. The reason was a steady drop in sales. There is no need to explain why the whole industry suffers losses. Smartphones are killing the market for quality photographic equipment. And these are still flowers. It is possible that other Japanese brands will follow Olympus.

Smartphones with high-quality optics and artificial intelligence are good. Only the digital age has led people to stop keeping family albums. Photos are stored in gigabytes on mobile devices or in the cloud, and are simply forgotten by users after several years. Users themselves deprive themselves of history - not what to show their grandchildren. This is very bad. It is worth thinking about it at your leisure.