Apple wants to replace the iPhone 15 Pro Max with the iPhone 15 Ultra

In the digital world, ULTRA means the use of all known technologies at the time of production. This move has already been used previously by Samsung, and later by Xiaomi. The Koreans could not "pull this locomotive" because the price of gadgets was unreasonably high. But the Chinese are actively using Ultra technologies and have an increased demand for their products. Apple marketers seem to have come to the conclusion that there will be demand for the iPhone 15 Ultra. Since the most advanced smartphone models (Pro Max) sell well all over the world.

It’s just not entirely clear why to make a replacement if you can expand the line of gadgets. For many years, Apple products have been represented by a limited number of models. It is quite reasonable to add one position. As, for example, it was with the SE model. But that's up to the manufacturer. Smart people are sitting there, if for more than a decade the Apple brand has been ranked first in popularity in the world.

 

Apple wants to replace the iPhone 15 Pro Max with the iPhone 15 Ultra

 

Insiders report that the new iPhone 15 Ultra will receive a titanium case. It is possible that the MIL-STD-68G protection standard will be added to the IP810 protection. And it will be a really desirable smartphone. After all, there is always a demand for secure gadgets. Given the Apple brand, then there is a chance to make the phone a bestseller in 2023.

And again, regarding Ultra technologies. The manufacturer will not be able to get away with updating or improving existing modules. Definitely, it will be a completely new camera unit, body design, screen and software. Not to mention the amount of memory. The price leaves no doubt - it will definitely be cosmic. But this is Apple - there will always be demand.