Voice mailings - cold sales or spam?

Promotion of goods and services using automatic dialing to a subscriber is a common thing in the 21st century. It is profitable, convenient and pays dividends. The company has only a few employees, and there are millions of potential customers. To simplify the task, they came up with a service that performs voice mailing on a list of preset numbers. It all looks attractive, both in terms of time savings and financial costs. But is everything as good as the service owners present it to us?

Voice mailings - cold sales

 

Technically, voice calls are an interesting solution for an entrepreneur. They save time, and their cost is minimal compared to advertising in the media. The benefits include:

 

• Financial benefit. It consists in reducing the cost of city or mobile communications, advertising and payment of wages to employees.
• Saving the seller's time. With a million audience, voice mailing is the best solution. The task will be carried out in parallel with the current work, without distracting the entrepreneur. True, it is necessary to organize the presence of a pair of managers. Customers will switch to them if they are interested in the offer.
• Flexibility in settings and analytics. The service allows you to select clients from the database according to certain criteria (gender, age, and so on). It also provides a detailed report on all calls.

 

Voice mailing - spam

 

The service also has a reverse side of the coin. Any psychologist will confirm that people do not like to communicate with a robot. Saving their own time, entrepreneurs take it away from potential customers by voice mailing. This is the wrong approach to doing business, as there is no synergy between future business partners. After all, the law of business says - there should be mutual benefit between partners in everything. Both in terms of finance and in terms of time. To the disadvantages of voice mailings, you can add:

• Blacklisting a number. Most smartphones do this. Already with an incoming call, the phone detects it as SPAM. And it automatically offers to add the number to the black list. This is what users do when they hear a voice message, not a living person.
• Negative reaction to the brand. Voice mailing is regarded by many subscribers as disrespect for the client. Because of this, it is no longer a number, but a trademark that is blacklisted. The name of the product or service company will be associated with an unpleasant experience in the future.

 

Who benefits from voice mailing - goods and services

 

Everything is simple here. Essential goods, food and medicine, if they have an attractive price, will certainly find their buyer. Household services (plumbing, electrician, etc.). Or the offer of beauty salons (hairdresser, manicure, massage) is interesting to the consumer. It makes sense to promote voice mailing in the listed areas.

Cars, real estate, electronics, household appliances and other areas of business - this is a step into the unknown. Any expensive product needs to be looked at and touched. Therefore, it is better to use a mailing list with photos and specifications. This option promises a higher percentage of potential customers than voice mailings.