Kutumiza mawu - kugulitsa kozizira kapena sipamu?

Kupititsa patsogolo katundu ndi ntchito pogwiritsa ntchito kuyimba kokha kwa olembetsa ndichinthu chofala m'zaka za zana la 21. Ndi yopindulitsa, yosavuta ndipo imalipira. Kampaniyo ili ndi antchito ochepa chabe, ndipo pali makasitomala mamiliyoni ambiri omwe angathe kukhala nawo. Kuti achepetse ntchitoyi, adabwera ndi ntchito yomwe imatumiza mawu pamndandanda wama nambala omwe asankhidwa. Zonse zimawoneka zokongola, ponseponse posunga nthawi komanso ndalama. Koma kodi zonse zili bwino momwe eni ake amathandizira?

Kutumiza mawu - kugulitsa kozizira

 

Mwaukadaulo, kuyimba mawu ndi yankho losangalatsa kwa wochita bizinesi. Amasunga nthawi, ndipo mtengo wake ndi wocheperako poyerekeza ndi kutsatsa kwapa media. Mapindu ake ndi awa:

 

• Kupindula kwachuma. Zimaphatikizapo kuchepetsa mtengo wamatawuni kapena mafoni, kulumikizana ndi kulipira malipiro kwa ogwira ntchito.
• Kusunga nthawi ya wogulitsa. Ndi omvera miliyoni, kutumiza mawu ndiye yankho labwino kwambiri. Ntchitoyi idzachitika mofananamo ndi ntchito yomwe ilipo, osasokoneza wazamalonda. Zowona, ndikofunikira kukonza kukhalapo kwa mamaneja awiri. Makasitomala amasinthana nawo ngati akufuna kutero.
• Kusinthasintha pamapangidwe ndi ma analytics. Ntchitoyi imakupatsani mwayi wosankha makasitomala kuchokera ku nkhokwezo kutengera zina (jenda, zaka, ndi zina). Imaperekanso lipoti mwatsatanetsatane pama foni onse.

 

Kutumiza mawu - sipamu

 

Ntchitoyi imakhalanso ndi mbali yotsalira ya ndalama. Katswiri wazamisala aliyense atsimikizira kuti anthu sakonda kuyankhulana ndi loboti. Pogwiritsa ntchito nthawi yawo, amalonda amatenga kutali ndi omwe angakhale makasitomala potumiza mawu. Iyi ndiye njira yolakwika yochitira bizinesi, popeza palibe mgwirizano pakati pa omwe adzagwire nawo ntchito mtsogolo. Kupatula apo, lamulo lazamalonda limati - payenera kukhala kupindirana pakati pa abwenzi pachilichonse. Onse potengera zachuma komanso munthawi. Pazovuta zamatumizi amawu, mutha kuwonjezera:

• Kulemba nambala. Mafoni ambiri amachita izi. Kale ndi foni yomwe ikubwera, foni imazindikira kuti ndi SPAM. Ndipo imangopereka kuti iwonjeze nambala pamndandanda wakuda. Izi ndi zomwe ogwiritsa ntchito akamva mawu amawu, osati munthu wamoyo.
• Kusachita bwino mtunduwo. Kutumiza mawu kumawerengedwa ndi olembetsa ambiri monga kusalemekeza kasitomala. Chifukwa cha ichi, salinso nambala, koma chizindikiro chomwe chimagwera mndandanda wakuda. Dzinalo la kampaniyo kapena kampani yothandizira idzagwirizanitsidwa ndi zokumana nazo zosasangalatsa mtsogolomo.

 

Ndani amapindula ndi kutumiza mawu - katundu ndi ntchito

 

Chilichonse ndichosavuta apa. Katundu wofunikira, chakudya ndi mankhwala, ngati ali ndi mtengo wokongola, adzapezadi wogula. Ntchito zapakhomo (kuikira mabomba, zamagetsi, ndi zina zotero). Kapena kutsatsa kwa ma salon okongola (ometa tsitsi, kudzikongoletsa, kutikita) ndikosangalatsa kwa ogula. Ndizomveka kulimbikitsa kutumizira mawu m'malo omwe atchulidwa.

Magalimoto, kugulitsa nyumba, zamagetsi, zida zapanyumba ndi madera ena amabizinesi - uku ndi gawo lodziwika. Chogulitsa chilichonse chamtengo wapatali chimayenera kuyang'aniridwa ndikukhudzidwa. Chifukwa chake, ndibwino kugwiritsa ntchito mndandanda wamakalata ndi zithunzi ndi mafotokozedwe. Njirayi imalonjeza kuchuluka kwa makasitomala omwe angakhalepo kuposa kutumizira mawu.