Black Friday: advantages and disadvantages

Black Friday is one fixed day of the year to sell illiquid goods at attractive prices to the buyer. The event is set in the time interval from 23 to 29 on November and happens only once a year.

Black Friday was invented by American entrepreneurs with the aim of attracting the buyer's attention to the sale as much as possible. After all, knowing in advance about the upcoming event, the consumer will have time to prepare for the event. Save up money. Allocate time for shopping.

Черная пятница: преимущества и недостатки

Initially, in the 20 century, illiquid goods were sold on black Friday at prime cost, or at an even lower price, satisfying the seller. But due to some difficulties with taxation, entrepreneurs try to keep a minimum margin on sales, so as not to go into the red.

Черная пятница: преимущества и недостатки

Black Friday: advantages and disadvantages

Storing illiquid goods in a warehouse is definitely a drag on business development. It is easier for the owner to get rid of such a load, converting the goods into money, and to purchase fresh produce. Given the margin, on average, 20-30% for small businesses, and 40-50% for networkers, you should expect a sale in similar proportions. An exception is the sale of expensive equipment, cars, jewelry, pools and other goods whose price exceeds the 1 bar in a thousand dollars.

Черная пятница: преимущества и недостатки

The benefits for the buyer in saving money on the purchase of the desired product.

Black Friday brings more goodies to the seller. If you follow in the footsteps of American businessmen, a sale will easily bring more revenue than on a typical day.

Черная пятница: преимущества и недостатки

  • Elimination of illiquid stock. They figured it out - they sold the goods, got the money, which they immediately put into circulation.
  • Sale of related products. Store marketers calculate the needs of customers and offer to buy additional products. For smartphones, these are covers, memory cards, speakers. To TVs - media players. To the pram - diapers. To a down jacket - a hat and a scarf. To celebrate, when receiving a discount, the buyer can easily agree to take related products. Such products often do not go beyond the discount, therefore, related items are regarded as gifts from the store.
  • Attracting a New Buyer. Here, the attitude of the seller to the buyer plays into the hands. The psychological aspect. The buyer is "licked from head to toe", leaving only positive emotions. Naturally, after Black Friday, if you need to buy something, the consumer will definitely return to the store.

Черная пятница: преимущества и недостатки

The disadvantages of such companies in the untidiness of sellers. Trying to "cut money", stores a week before the sale overstate the cost of their own goods. And then they make huge discounts - 50, 60, 70 and even 80%. This approach harms business, sorry, sellers do not understand this and dig a hole for themselves, getting into the black lists of buyers forever.

Read more:
Translate »