Making business cards: an exclusive solution

A business card is one of the tools for promoting a business. Getting a business card on the street or in a store is a common thing that potential buyers have long been accustomed to. Fate is destined for the paper version - the path to the trash can. After all, it makes no sense to collect hundreds of flyers in your wallet or pocket. Business owners understand this, but do not stop making business cards. Expecting the miracle that the buyer will throw away the excess, leaving just in case a more colorful and informative card.

 

Business Card Making: An Exclusive Business Solution

 

It turns out that the task of the entrepreneur is to prevent the client from throwing business cards into the ballot box. And to achieve this will not help exclusivity in the form of an elegant font or bright colors. A different approach is needed here. Manufacturers offer VIP business cards made from valuable materials. And it does not have to be precious metals. There is a simpler solution.

• Tree;
• Metal;
• Leather;
• Plastic.

 

Yes, the production of business cards of this kind will cost 3-4 times more expensive than paper. But the likelihood that the buyer without hesitation will send the card to the ballot box is minimized. Similar solutions have long been practiced in Europe and China. Market research shows that 90% of consumers carefully store wooden, metal and leather business cards in a business card holder. Plastic solutions have a lower percentage of safety - only 70%. But the paper version in 95% migrates to the bin, in 5 minutes after receipt. A true businessman who knows how to count his money should be reasoned by such statistics.

 

Metal business cards

 

As a basis, relatively cheap materials are selected: stainless steel or brass. Stainless steel is preferable, as it allows you to "play" with the color of the base. Under silver or gold - a classic. But there are solutions with a blue, green or red tint. On a metal base, text or graphics are applied by laser. Engraving is no different from body tokens. Who is in the know - wear due to friction and physical damage is reduced to zero.

 

Wooden business cards

 

The base material is veneer from inexpensive wood. This is a classic. But many entrepreneurs believe that a business card should attract special attention and prefer exclusive solutions: spruce, linden, pine. The advantage of such a solution in smell. A business card is no longer just a business advertisement - it is part of the life of a potential client.

- “Find, dear, the telephone number of a furniture manufacturing company”;

- “Just a second! In which locker do we have a pleasant smell of coniferous forest?

Joking, joking, but it works. At one time, the French cognac house Martell presented its regular customers with wooden business cards made from oak barrels. The ones in which the best brandy in the world has been stored for decades. And believe me, customers carefully kept a business card and could always find it quickly by its fragrant smell.

 

Leather business cards

 

The material is expensive and definitely not suitable for any type of business. Leather business cards are often made in the form of key rings for keys to a house or a car. This is called POS material. Used by wealthy brands that target wealthy customers. These are manufacturers of cars, pools, buildings made of log cabins, luxury products and alcohol.

 

Plastic business cards

 

Often a customer who decides to make business cards confuses products from pure polymers with a paper version with a polyethylene coating. The difference in price and hardness. The polymer version is strong and durable, resistant to moisture and physical damage. Plastic business cards are actively used by entrepreneurs who aim to capture the middle price segment of the market. Household and computer technology, the world of entertainment and cultural recreation, transport service companies. By the way, all discount cards are most often made of plastic. Advertising and discount in one "bottle" - very convenient and economical.

In general, the vector in business development is understandable. Advertising investment should be justified. It should not be allowed for business cards from the client’s hands to be moved to the urn. So the business does not work. If you want to earn money, promote your ads correctly. Any saving is the loss of a potential customer.