Portable Lightbox: How to Promote an Online Business

Dozens of trainings around the world tell entrepreneurs about customer loyalty, advertising and other tools. But few people pay attention to the product. But the buyer always focuses on the "wrapper". And it doesn't matter what industry you're in. Search engines, in particular Google, pay special attention to the quality and uniqueness of photographs. And that SEO specialist is bad, who took up the promotion of the site on the Internet, and does not know the basis. The focus of the article is a working tool - Mini Portable Lightbox. This is a photo box for product photography of oversized goods.

Mini Portable Lightbox: как продвигать бизнес в интернете

Let's start with Google’s requirements for photo materials on the site. As of October 2019, the search engine has the following minimum requirements:

  • Uniqueness of the photo - 100%;
  • Image resolution - at least 1280 pixels wide.
  • The minimum number of pixels is 800. It is calculated by multiplying the width by the height.

It is not difficult to calculate that the minimum image for display in the search should be 1280x625 pixels in size. For the image to be displayed better on PC monitors and mobile equipment, the photo must be in HD format (1280x720). The day is not far off when the requirements will be tightened and everyone will step together towards FullHD (1920х1080). Therefore, now it’s time to think about the quality of the photo of goods for the online store.

 

Mini Portable Lightbox, photo box or shooting table

 

The choice of instrument for shooting depends on the dimensions of the product. If the object does not exceed the dimensions of 20x20x20 cm, then the inexpensive Chinese solution Mini Portable Lightbox is preferred. Its cost is 10 US dollars. You can buy, for example, here. By the way, it’s good if the set has multi-colored substrates for changing the background color. A very necessary thing when shooting shiny, or in bright colors, objects.

Mini Portable Lightbox: как продвигать бизнес в интернете

For product sizes from 20 to 60 cubic centimeters, you will have to look for the appropriate solution in accessories for photographic equipment. Fortunately, online shopping has something to offer the buyer. The cost rises sharply to 100-200 $. The difference in brand, cube material and type of lighting.

Mini Portable Lightbox: как продвигать бизнес в интернете

Anything more than 60 cubic centimeters is removed on a special table. The cost of a solution may go beyond 500 USD Naturally, we are talking about professional equipment for photography. You yourself can come up with a solution in the form of a Whatman paper format A0 and a desk. It will be much cheaper, but it requires skill and knowledge.

Mini Portable Lightbox: как продвигать бизнес в интернете

 

Tool for high-quality shooting

 

It is clear that everything is directly tied to the illumination of the object. Illumination of the box or table is required. But we must not forget about the camera, which will have to shoot dozens (or maybe hundreds) of goods. The easiest solution is a smartphone with a good camera. The Chinese, promoting Mini Portable Lightbox, claim that any phone will cope with the task. But in practice, making a high-quality photo is not always possible. A plain background, many shades of color for the product and artificial lighting make a mess for the AI ​​smartphone. Because of what, the camera misses with autofocus and tries to align white balance on its own.

Mini Portable Lightbox: как продвигать бизнес в интернете

The DSLR is the perfect solution. But not everyone has an expensive camera at hand. Yes, he is not needed. The usual "soap box" or "ultrasound" will easily cope with the task. No need to be a pro to photograph an object. True, a tripod or stand for the camera does not hurt. In the secondary market, for 20 $ you can buy even the most ancient camera. It is better to choose with a matrix of at least 1 / 2.3 ″ and 12 Mp. Not bad if you have macro mode and matrix metering.

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