Buyers are already accustomed to the idea that Chinese cars are aimed at the budget segment. This situation lasted for decades, and everyone simply got used to this thought. But a new brand has entered the market – the automaker NIO, and the situation has taken on different contours.
What is NIO – the brand’s position in the global market
As of early 2021, the Chinese corporation NIO had a authorized capital of 87.7 billion US dollars. For comparison, the well-known American brand General Motors has only $80 billion. By market capitalization, NIO proudly ranks 5th in the automotive market.
The feature of the manufacturer is a proper approach to the customer. The company produces truly quality cars and guarantees their long-term operation. And that’s all the consumer needs. The company positions itself as a producer of electric vehicles for business and premium class.
Another interesting fact. When promoting its products in different countries, the manufacturer emphasizes the technical support of NIO vehicles. In addition to the cars themselves, replaceable batteries and stations for fast charging of vehicles are supplied. This is very convenient for large companies interested in long-term operation. For example, you can buy a NIO car and be confident in the availability of consumable components for the next decade.
What electric cars does the NIO manufacturer offer
In the European market, 2 models are in demand. These are the SUV Nio ES8 and the luxury class sedan Nio ET7. Both models have all-wheel drive and are ready for autonomous driving. For this, the cars are equipped with lidar sensors. However, in most countries, driving without a driver behind the wheel is prohibited.
In addition to an attractive appearance, speed characteristics, and driver comfort, NIO cars are interesting for their range. Depending on the battery model, the indicator can vary from 400 to 1000 kilometers on a single charge. It’s worth buying a Chinese NIO car just for this. Because there are no analogs in the premium class.
What are the development prospects for the NIO brand
Despite its huge capitalization, the company has been operating at a loss for over a year. NIO cars are popular in the domestic market in China. But they do not have increased demand abroad. To attract buyers, advertising needs to be promoted and innovations implemented. The same fast-charging stations are installed for free by NIO.
The Chinese brand has only 2 development paths – to hold its position in the electric car market and start earning or go bankrupt. The second option is unlikely to satisfy owner Li Xian. Hopefully, NIO will survive and continue to compete with cool brands, forcing them to lower their car prices on the market.
