Apple will raise prices for the iPhone 14 Pro and iPhone 14 Pro Max
In the context of the global economic crisis and the imposed sanctions, Apple does not want to lose multi-billion dollar revenue on the sale of new iPhones. Brand No. 1 decided to compensate for the losses at the expense of customers. By increasing the cost of smartphones. After all, fans of the brand will still come to the store and buy a new product. Even if it is more expensive than last year. The approach is interesting. And, from a marketing point of view, correct. After all, for most buyers, the price is generally uncritical. In addition, the price increase in 2021 for the Apple iPhone showed that the number of buyers has not decreased, but increased.
Prices for iPhone 14 Pro and iPhone 14 Pro Max
The American brand explains the increase in cost with expensive OLED displays, which will be equipped with all smartphones of the 14th series. Although, earlier, the transition from one technology, in the production of screens, to another, changed prices. Therefore, the conclusion suggests itself - Apple is compensating for the loss of the Russian and, possibly, the Chinese market.
Prices for iPhone 14 Pro and iPhone 14 Pro Max:
- iPhone 14 Pro - $1099 (iPhone 13 Pro cost $999).
- iPhone 14 Pro Max - $1199 (iPhone 13 Pro Max cost $1099).
It is noteworthy that the regular iPhone 14 will be sold at the same price as the 13th version.
Triple cameras with 14MP sensors will be added to the latest technologies in the iPhone 48 Pro and Pro Max. As well as the always-on display function (as on Samsung phones - displaying the time on the phone turned off). And yet, the "proprietary" processor is declared. What this means is not entirely clear. After all, each iPhone line receives an updated version of the chip. And what the manufacturer means by "proprietary processor" remains a mystery.
Source: Macrumors