Promotion of goods and services through automatic calls to subscribers is common practice in the 21st century. It is profitable, convenient, and yields its dividends. However, the company’s staff is limited, while potential clients number in the millions. To simplify the task, a service was created that performs voice mailings to a list of specified numbers. It all looks attractive in terms of saving time and financial costs. But is everything as good as service owners present it?
Voice Mailings – Cold Sales
Technically, voice calls are an interesting solution for entrepreneurs. They save time, and their cost is minimal compared to advertising in the media. Advantages include:
- Financial benefit. It involves reducing costs for city or mobile communication, advertising, and employee wages.
- Time savings for the seller. With a million-strong audience, voice mailings are the best solution. The task will be performed alongside current work, without distracting the entrepreneur. Of course, it’s necessary to organize the presence of a couple of managers. Customers interested in the offer will be transferred to them.
- Flexibility in settings and analytics. The service allows selecting clients from the database based on certain criteria (gender, age, etc.). It also provides a detailed report on all calls.
Voice Mailings – Spam
There is also a downside to the service. Any psychologist will confirm that people do not like communicating with a robot. By saving their own time, entrepreneurs take it from potential clients through voice mailings. This is an incorrect approach in business, as there is no synergy between future business partners. The law of business states that there should be mutual benefit between partners in everything. Both financially and in terms of time. The disadvantages of voice mailings include:
- Adding the number to the blacklist. Most smartphones do this. When an incoming call is received, the phone identifies it as SPAM. It automatically offers to add the number to the blacklist. Users do this after hearing a voice message rather than a live person.
- Negative reaction to the brand. Voice mailings are perceived by many subscribers as disrespectful to the client. As a result, not only the number but also the brand name of the product or service provider ends up on the blacklist. The name of the product or company will be associated with an unpleasant experience in the future.
Who Benefits from Voice Mailings – Goods and Services
It’s simple here. Essential goods, food, and medicines with attractive prices will definitely find their buyers. Domestic services (plumbing, electrical work, etc.) or offers from beauty salons (hairdressers, manicures, massages) are of interest to consumers. In these areas, it makes sense to promote voice mailings.
Cars, real estate, electronics, household appliances, and other business sectors are a step into the unknown. Any expensive product needs to be seen and touched. Therefore, it’s better to use email marketing with photos and technical specifications. This option offers a higher percentage of potential clients than voice mailings.
