NIO - Chinese premium car conquered Europe
Buyers are already accustomed to the fact that Chinese cars are designed for the budget price segment. This state of affairs lasted for decades, and everyone just got used to this idea. But a new brand entered the market - the car manufacturer NIO, and the situation took on a different shape.
What is NIO - brand position in the global market
At the beginning of 2021, the Chinese corporation NIO had a registered capital of US $ 87.7 billion. For comparison, the famous American brand General Motors only has $ 80 billion. In terms of capitalization, NIO is honorably ranked 5th in the car market.
The peculiarity of the manufacturer is in the correct approach to the client. The company produces really high-quality cars and guarantees their long-term operation. And the consumer does not need more. The company is positioned on the production of electric vehicles for business and premium class.
Another interesting fact. While promoting its products in the markets of different countries, the manufacturer focuses on the technical support of NIO cars. In addition to the cars themselves, replaceable batteries and fast vehicle charging stations are supplied. This is very convenient for large companies that are interested in working for the future. For example, you can buy a NIO car and be sure of the availability of consumables for it for the next decade.
What electric vehicles does the manufacturer NIO offer?
On the European market, 2 models of the manufacturer are in demand. These are the Nio ES8 SUV and the Nio ET7 LUX sedan. Both models are XNUMXWD and autonomous driving ready. For this, a lidar sensor is built into the machines. Only in most countries, driving a car without a driver behind the wheel is prohibited.
In addition to the attractive appearance, speed characteristics and comfort for the driver, NIO cars are interesting with a power reserve. Depending on the battery model, the indicator can vary from 400 to 1000 kilometers on a single charge. Just for the sake of this, it is worth buying a Chinese car NIO. After all, there are no analogues in the premium class.
What are the development prospects of the NIO brand
With a huge capitalization, the company has been working at a disadvantage for more than a year. NIO vehicles are popular in the domestic market in China. But they do not have an increased demand abroad. And in order to attract a buyer, you need to promote advertising and introduce innovations. The same fast charging stations are installed free of charge, at the expense of NIO.
The Chinese brand has only 2 ways of development - to resist in the electric car market and start making money or go bankrupt. The second option is unlikely to suit the owner of the company, Li Xiang. Let's hope that NIO will stand up and be able to compete further with cool brandsby forcing them to lower the prices of their cars in the market.